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Comprehending First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment models provide all conversion credit scores to the last touchpoint a user involves with prior to taking a preferred activity. This attribution design can be useful for determining the performance of your brand understanding projects.

Comprehending First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution models give all conversion debt to the last touchpoint a customer involves with before taking a desired action. This attribution model can be useful for measuring the effectiveness of your brand name awareness campaigns.